Navigating Customized Sender Names Across Borders


The identity of your brand or service is often embedded in its name, and when it comes to SMS messaging, this identity is represented by the Sender Name. This Sender Name is the label that pops up on the recipient's phone when they receive your message, serving as a quick identifier. However, the process isn't as straightforward globally. Certain countries have established rules mandating the pre-registration of these Sender Names to ensure authenticity and reduce spam.


Countries with Pre-Registration Mandate

If you're looking to expand your brand or service via SMS in the international arena, it's essential to be informed about the countries that require pre-registration for a customized Sender Name. Here's a list of such countries:

  •  Philippines
  •  Indonesia
  •  Kuwait: Additional fees of 120 Euro required for registration.
  •  Serbia
  •  Turkey
  •  Croatia
  •  Jordan
  •  Oman
  •  Sri Lanka
  •  Ukraine
  •  Czech Republic
  •  Kenya: Additional fees of 90 Euro required for registration.
  •  Pakistan
  •  Syria
  •  United Arab of Emirates (UAE)
  •  Cuba
  •  Montenegro
  •  Russia
  •  Tanzania
  •  Vietnam
  •  Egypt
  •  Morocco
  •  Saudi Arabia
  •  Thailand
  •  India


The Importance of Pre-Registration:

Ensuring your Sender Name is pre-registered in these countries helps in preserving the integrity of your messages. It assures recipients of the legitimacy of the message source and can significantly improve open and engagement rates. Moreover, it keeps your communications compliant with local regulations, ensuring uninterrupted service.

Need Assistance with Sender Name Registration?

Navigating the terrain of international SMS regulations can be intricate. If you need assistance or guidance on registering your Sender Name in any of these countries, reach out to us at, and we'll be more than happy to guide you through the process.